It’s almost that time again – the FloraHolland Trade Fair in Aalsmeer! We look forward to seeing you there. The fair is an essential moment for the floriculture sector, offering inspiration and networking opportunities. Immerse yourself in a world of colour, beauty, and inspiration!
At our booth, you’ll have the chance to admire our latest varieties that have been chosen as the best from our breeding programs. We’ve curated a wide range of breathtaking top performers and newcomers for Anthurium and Phalaenopsis. Our team is ready to welcome you and share more about our newest varieties, innovative cultivation methods, and sustainable approaches in our crops.
Opening hours
Tuesday, Wednesday, and Thursday (November 7-9) from 09:00 – 17:00.
Where Can You Find the FloraHolland Trade Fair?
Royal FloraHolland
Legmeerdijk 313
1431 GB Aalsmeer
How Do I Register?
As a part of the floriculture sector, you can register for a free visit to the FHTF through this form.
Where can I find Anthura?
Come visit us at booth 6.20 in Hall 1!
Novelties
We’ve highlighted the novelties that you will find in our stand below. Take a sneak peek!
Elegant Orchids
Our expertise in Orchid extends globally, as we breed for strong external and internal qualities.
The remarkable newcomer, Anthura Nazare, features wavy branches that portray a sense of freedom and space. This potted plant thrives best in pot sizes of 9 and 12 cm, producing an average of 74 flowers for the 12 cm size. With an average shelf life of 61 days, this unstaked plant marks the first of a new generation of flowing Phalaenopsis.
Anthura Nazare
A gem, that’s Zygopetalum Impasto® Green. A zygopetalum with green petals and a purple lip. Just like an emerald, this plant radiates freshness and vitality. It’s a lovely addition to the Impasto® Blue. Thanks to its compact foliage, this variety is suitable for both pot sizes of 9 and 12 cm.
Zygopetalum Impasto® Green
Anthura Chamonix combines the best of all worlds: wine-red flowers, suitable for all pot sizes, vigorous growth, and outstanding shelf life! With these qualities, this variety makes an impressive presence in the small-flowered segment.
Anthura Chamonix
Anthura Split brings sunshine indoors with its pink flowers and warm yellow lip! This beautiful Phalaenopsis is named after Split in Croatia, renowned for its colourful buildings and stunning sunsets.
Anthura Split
Manta® Palau features ochre-yellow flowers with a pink glow emanating from the heart, giving the plant a warm and inviting appearance. Just like the enchanting coral reefs of Palau, it’s a stunning sight to behold!
Manta® Palau
Anthura Barcelona brings a unique blend of characteristics to the table: an extraordinary floral pattern with a striking white lip, impressive growth potential, and an abundance of blossoms. With its many exceptional traits, this variety has the potential to shine as brightly as the city that shares its name.
Anthura Barcelona
Impressive Anthurium Cut Flowers
The green-red color scheme of Fortezza® imparts a powerful and striking appearance to this flower. With its predominantly green hue, this robust and cold-tolerant bloom can be used in a wide range of colour combinations. The ability to produce longer stems, production figures of over 100 units per square meter, and tested cold tolerance down to 7°C make this cup-shaped flower a ‘must-have’ for both growers and florists.
Fortezza®
The flowers of Reina® stand tall on their stems, rising above the foliage like a queen watching over her realm. This bright white cut Anthurium is not only cold-tolerant down to 7°C but also easy to package. The flowers are rarely, if ever, damaged during transport, reducing the risk of harm during harvesting. Due to the flat orientation of the flower relative to the stem, Reina is also easily packed into boxes. All of these qualities make Reina a desirable addition to the assortment.
Reina®
Colourful Anthurium Pot Plants
Banderola® is incomparable to a traditional potted Anthurium plant. All in all, it represents a variety in an entirely new segment within Anthurium pot plants. Banderola belongs to the category of ribbon-flowered Anthurium pot plants.
Banderola® mix
Banderola® Cava
The white variation in this new series is filled with cheerfulness and freshness. The addition of Cava is fitting: this plant bubbles just like the sparkling wine it’s named after. With its abundant bloom of white, upright flowers and pointed leaves, it’s a truly unique presence.
Banderola® Roja is the red variation in this new series, known for its abundant flowering with a large number of flowers per plant. The ribbon-like shape of the flowers is highly visible and adds significant value.
Banderola® Lava exudes warmth, and the ton-sur-ton color scheme of the flower and spathe enhances that feeling. The name “Lava” is aptly chosen for this reason. This red variation stands out due to the large number of blooms per plant and the abundant flowering. Within this novel segment of Anthurium pot plants, you’ll discover multiple shades of red right from the start.
Banderola® Lava
Picanta® Red is best described by its dark-hued spadix and warm red-coloured flowers. The spicy appearance, combined with its dark green, glossy leaves, adds extra allure to this variety. Picanta Red can be cultivated in various pot sizes and maintains a compact structure. The flowers can be nestled among the leaves, giving the plant a playful character.
Picanta® Red
In Maori, the meaning of Aroha is “love.” This lovely potted anthurium, Aroha®, derives its name from this. The red colour of the flowers is vibrant, and makes Aroha truly stand out, having the ability to cater to many markets and especially well-suited for small pot sizes. The older flowers hardly change colour, and the plant has demonstrated excellent results in Anthura’s shelf life test. This rightfully makes Aroha a standout that can serve a wide range of markets.
Aroha®
Livium® Orange is an addition to the color palette of the Livium® series. The white veins are prominently displayed on the vividly orange spathe. This pattern is unique and a true work of Anthurium art. Livium Orange is particularly well-suited for cultivation in a 12 cm pot size, but it could also be grown in a 9 cm pot size.
Livium® Orange
Livium® Ruby is also an addition to the colour palette and an alternative to Livium® Red. The flowers are of medium size, and the veining on the flower is clearly visible, giving the plant its unique artsy appearance. Livium Ruby boasts good leaf quality, and the overall shelf life rating of the plant is excellent. Besides, greening of the flower is barely noticeable in fully matured blooms.
Livium® Ruby
