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Meet us at Floradecora

Maybe you’ve already heard of Floradecora; if not, this new green exhibition is part of Christmasworldthe leading B2B trade fair for festive decoration materials.

The focus of Christmasworld attracts an interesting target group for the floriculture sector, including the top buyers from the world’s food, furniture and decoration retailers, plus gift shops, florists’ suppliers, garden centres, hardware stores, event organizers, hotel chains and shopping centres.

Floradecora (27 to 30 January) goes beyond seasonal decoration and lifestyle by offering visitors the chance to convert the inspiration generated by Christmasworld into marketable concepts. It provides a place to meet new partners and to explore new collaborations. It encourages visitors to expand their market outside existing channels and offers opportunities for the whole sector.

Anthura will be at the Floradecora in Frankfurt in Hall 11.1, Stand D64. Here we will be showcasing several retail solutions in collaboration with Lechuza and other growers, including de Vreede orchideeën, Stolk Brothers and Optiflor.

Retail concepts
New retail concepts will be displayed in the stand, including FormidabloDiaboloTable AnthuriumAqua Easy 9 cm orchideeën and Lechuza with Orchids and Anthurium.


Lechuza offers sophisticated solutions for planters with unique watering systems which are ideal for Anthurium and Orchids. The functional pots and high quality plants provide sustainable solutions for the retail channel.

Special attention to young consumers
Lechuza, the premium brand of planters with watering systems, also offers retail concepts in cooperation with Playmobil, providing a unique version of the pots for children. These brightly coloured pots for small 7 cm Anthuriums or Orchids will also bring pleasure to our youngest consumers.

Meet & Greet
You’re very welcome at Floradecora in Hall 11.1, stand D64.

Trade fair information
The trade fair is open from Friday to Monday between 09:00 and 18:00.

See you at Floradecora in Frankfurt!