I have now been working at Anthura for more than 10 years. I started as a Sales Support employee and from there moved on to the position of Account Manager. In recent years, I have specialized in the European Orchid market.
Following our acquisition of the Bromeliad breeding operations of Handelskwekerij van der Velden, I was given the opportunity to take on product management and domestic sales of Bromeliads in addition to my activities as Account Manager for Phalaenopsis.
The coming period is all about getting to know the Bromeliad growers and surveying the market. At the same time, we are working internally to set goals and strategy for the future. It is an exciting challenge to design this new product group within our company together with the team!