Three Green Sector Trends have been identified for 2018. Tuinsector Nederland, Branchevereniging VHG, iBulb and Bloemenbureau Holland worked together with trend-watcher Aafje Nijman. Together they identified three style trends for the floriculture sector this year.
The zeitgeist as the basis for trends
The current zeitgeist is driving us to hunt for new solutions because the established structures are losing their power. Just think of fake news and failing opinion polls. We want to move forward, but we also want to hold on to the past. We are striving for a more harmonious society with renewed trust. This zeitgeist has been translated into three style trends:
- Punk Rebooted
- Romance 3.0
Sturdy, rough, tough and sharp are the features that characterize this trend, which revolves around power, freedom and rules. These products are a combination of various materials with a certain ‘recycled’ feel about them. The predominant colours in this trend are black and red, though to soften them green and beige can also be added.
The punk-rebooted interior has a cool look that does not conform to convention. In this interior, sharp or pointed elements complete the styling.
For this trend, we have selected the cut Anthurium flowers Snowtime®, Impulz® en Nero®.