Each year at the beginning of November the largest agricultural fair in Mexico takes place, called the Expo Agro Alimentaria. This trade fair is organized in the city of Irapuato, in the state of Guanajuato.
At this spacious trade fair you will find everything in the field of agriculture and horticulture. It has more than 1,000 stands with an impressive demonstration area of hundreds of agricultural machines and a showroom of almost 4 hectares for the different indoor and outdoor cultivations.
In the middle of this trade show, Anthura’s stand was set up in the Holland pavilion. Our slogan ‘Unlimited in Varieties offering unlimited possibilities’ took up the back wall of the stand and was highlighted with a wide variety of colours of the exhibited varieties.
This year, one of our customers also took part in the fair with his own stand, with the aim of selling finished products at the show. Before the show started there were some nerves in play, because it was their first time at the fair, but the plants sold like hot cakes. All expectations were exceeded!
Developments have occurred rapidly in the Mexican horticultural sector over the past few years. More and more growers are willing to make the necessary investments to be able to produce more efficiently and to improve the quality of the end product.
Consumers are willing to pay extra for a Phalaenopsis of high quality. Production of Phalaenopsis has grown over the past year and it is expected that this growth will continue in the coming years.
Anthurium and certainly Phalaenopsis are still relatively unknown to the general public, but one conclusion can be drawn after this trade fair: they love our products here!
This article is part of the Anthurinfo nr 1 – 2017. Read all articles here.