Technological development is the order of the day at all levels of our company. In this article we give a look behind the scenes into our breeding department.
Research and breeding
Digitization and technology are developing at a breakneck pace… We find that very interesting and with passion and enthusiasm we research and develop at the forefront. Thanks to these techniques, we develop varieties of increasingly better quality and are able to keep taking the next step.
We are also looking for opportunities to use these techniques in other areas. We invest every day in unique solutions and special properties in our modern breeding locations, our recently built research center and above all with the best people in this field.
Would you like to know more about the science behind our varieties and want to take a look behind the scenes, then take a look at the video below. Enjoy watching it!
Our laboratories in China, North Macedonia and the Netherlands allow us to be flexible in the propagation of our plant material. Our global presence spreads the risk and can in multiple situations be the stable factor in the ultimate delivery reliability to our own production facilities, which are located in Germany, China and the Netherlands.
Proud
Distinctive entrepreneurship is about more than a streamlined supply of high-quality plant material. We innovate not only by using the most modern technologies, but also by entering into win-win partnerships. We believe it is important to play a connecting role in the chain and to share knowledge about developments and trends in consumption, production, breeding and technology. It is an important condition for continuous innovation. In doing so, we not only pay attention to a promising future for our customers, but also to an optimally profitable chain.
We are proud of our sustainable innovations and the ultimate result is the flowering varieties in our show greenhouse. We are happy to show them to our customers and their customers. Together with them we can make the most optimal choices. In this way, our colourful varieties and wide range end up in countless living rooms, restaurants, companies and hotels, allowing millions of consumers to enjoy our unlimited variety of plants and flowers.
