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Trends: Romance 3.0

Three Green Sector Trends have been identified for 2018. Tuinsector Nederland, Branchevereniging VHG, iBulb and Bloemenbureau Holland worked together with trend-watcher Aafje Nijman. Together they identified three style trends for the floriculture sector this year.

The zeitgeist as the basis for trends
The current zeitgeist is driving us to hunt for new solutions because the established structures are losing their power. Just think of fake news and failing opinion polls. We want to move forward, but we also want to hold on to the past. We are striving or a more harmonious society with renewed trust. This zeitgeist has been translated into three style trends:

  • Punk-rebooted
  • Re-assemble
  • Romance 3.0

Romance 3.0
This trend emphasies the importance of flowers and plants which actually form the basis of the trend. It is characterized by warm colour combinations, large flowers and luxuriant bouquets.

Romance 3.0 is about decadence. The forms of this trend are powerful, grand, compelling, curvilinear and highly decorative. In addition, the colour purple is back with a vengeance, imbuing everything it touches. There is also a wealth of pastel shades which combine beautifully with darker tones. Materials that go well with this trend include velvet, marble, copper, ceramics and leather. In particular, a feeling of luxury predominates.          

Anthura Narbonne                                 Marea®