Anthura introduces Full Colour®

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12-10-2010 | Full Colour® is a luxurious, high-fashion, ready-made Anthurium bouquet, which is specially designed for retail. It is a unique concept offering the ultimate convenience for consumers.

Full Colour®, a unique concept
Full Colour®* consists of three flow-packed bouquets, each containing four Anthurium flowers, in a handmade glass vase. The vase is placed in a strong cardboard base to offer maximum stability and protection during transport. The product can even be held upside down and laid horizontally without causing any damage. Full Colour does not contain any water, as thanks to the flow package the flowers can do without water for several days.

Long-lasting pleasure
The Anthurium flowers can be processed immediately by the grower. This guarantees high quality flowers and a selling time of as much as seven days (from grower to retail). As Full Colour® is a ready-made product it can be placed directly on the shelf and sold immediately. After purchase a minimum vase life guarantee of 10 days can be given to customers.

Advantages
Full Colour® offers advantages for everyone.

Grower
• Easily adaptable to different themes/seasons
• Promotion of Anthurium flowers (single use)
• Unlimited variations possible
• Sale of 12 flowers per product

Trade & Retail
• No extra care or handling necessary
• No water necessary
• Good protection during transport
• 12 times less packaging material, compared to traditional Anthurium package
• Optimal loading; 30 products per cc container
• 50% more loading profit per cc container, compared to traditional Anthurium package
• Retail shelf life of 7 days (sell-by date)
• Hygienic package guarantees a high quality bouquet

Consumers
• Ready-made Anthurium bouquet for maximum convenience
• No preservatives necessary
• Guaranteed vase life of at least 10 days
• Colourful Anthuriums
• Luxury, high-fashion product
• Suits every interior (from classic to modern)
• Luxurious gift
• Fully recyclable

Full Colour® includes a unique cutting tool, a special greetings card and a handmade glass vase.

Unique cutting tool
For maximum convenience a special tool is added. A cardboard card holds a little saw which can easily be used for cutting 1 cm off the Anthurium stems. No knife or other cutting material is needed.

Greetings card
Customers can use the cardboard card as a greetings card. Full Colour® is an outstanding gift. You can write your own personal note on the greetings card. The card not only comes with a handy cutting tool but also a short step-by-step manual. Arranging Anthurium is made so easy.

Handmade glass vase
For the ultimate in floral beauty, a special hand-made glass vase guarantees a magnificent Anthurium bouquet. As the Anthurium flowers are already arranged in three bouquets, they can put straight in the vase; the customer does not need to arrange them himself/herself.

Full Colour® is a ready-made Anthurium bouquet designed by Anthura B.V.

For more information about Full Colour, please contact your Sales Manager or visit the website www.convenienceflowers.com.