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World top florists very enthusiastic about Dutch Creations products
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13-04-2010 | From Friday 26 until Sunday 28 March 2010 the 13th Interflora World Cup Competition took place in Shanghai (China). Dutch Creations was the main sponsor of the most important part of this championship: the flowers and plants.Not only Dutch Creations supplied flowers and plants for the assignments of the participants, but also for the decoration of the location and the spectacular Live-TV show on the final day. The sponsoring provided a wide international stage – and so much interest – also for your varieties.
After three exciting competition days in Shanghai, the Norwegian candidate Stein Are Hansen may call himself the new World Champion of Floral Art. The Swiss Yvonne Roth became second and the Korean Chang Sung Won became third. In this very heavy entry the Dutch participant, Stoffer Veurman, unfortunately ended 18th.
Interflora
The event was organised by Interflora Pacific Unit Ltd. Interflora is an organisation of florists with worldwide 250,000 members. In the Netherlands we know Interflora as “Fleurop” and 1,300 Dutch florists are members of this organisation.
(Online) publicity
By means of sponsoring of big florists’ events like this one – and by publishing on our website we attract the attention of the international press – we enlarge the product name of the varieties on florist level (and on trade level). At the same time we inspire and stimulate florists to work with our varieties. Toppers from this discipline promote our varieties and florists take this over. A third reason for the Dutch Creations activities is an extra support towards our clients. We do more marketing of also their products than any other breeder.
Via www.dutch-creations.com and the newsletters the performance of the participating floral artists could be followed online from day tot day. During the whole competition Dutch Creations has reported live about the floral art created by the 20 participants.
Dutch Creations People’s Choice Award
During the first two days of the Interflora World Cup Competition, the participants competed also for the Dutch Creations People’s Choice Award. An award we created ourselves to link the designers to Dutch Creations and to generate even more publicity and website visits. Via our website visitors could vote for their favourite participant.
The favourite of the public received a special award: The Dutch Creations People’s Choice Award. Araik Galastayn from Armenia eventually won the Dutch Creations People’s Choice Award.
Visit www.dutch-creations.com, menu Interflora World Cup, and see all articles, photos, video images and information about the participants.