Promotion project Anthurium cut flower at IPM

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02-02-2010 | The collective promotion project Anthurium cut flower has started in 2009 with various promotion activities in Germany. One of the items within the project is the cooperation with the florists’ branch organisation FDF (Fachverband Deutscher Floristen).

From the FDF the Anthurium team got started to promote the Anthurium cut flower culture. At the IPM in Essen they had equipped a complete hall with flower arrangements.
All made arrangements had been divided in three style groups. During the show with great enthusiasm the team has given the visitors information about Anthurium cut flowers. The visitors have made many pictures of the arrangements. The large assortment surprised the many visitors.

Also future florists, students of flower art, took the opportunity to look at the arrangements and to get inspired. For their dissertation this year they have to make an arrangement with Anthurium cut flower.

A professional photographer made pictures, which will be used later for publications.

For more information about initiatives for Anthurium cut flowers, please contact the sales manager of Anthurium cut flowers, Hans Prins, tel. + 31 10 5291919.