Enthusiastic reactions about Anthurium at Dehner show
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25-01-2010 | From 19 until 21 January, 2010 Dehner garden centres organised a private show for branch managers and florists. During the show the large assortment of Anthurium cut flowers from Anthura had a big accent.Mini master class
In the stand of Anthura the Dehner florists could follow a ‘mini master class Anthurium cut flower’. More light was thrown on subjects like the breeding and culture of Anthurium, care & handling, the assortment and other pieces of information.
Using more Anthurium cut flowers
In cooperation with exporter Van der Kwaak from Rijnsburg, also a workshop with Anthurium cut flowers was organised. Under the guidance of Rudi Tuinman and Pascal Koeleman, the two top stylists/arrangers of 2Dezign, the florists provided a creative explosion with Anthurium cut flowers.
The florists were enormously enthusiastic about the many possibilities the exclusive Anthurium cut flowers can offer. Some hundreds of bouquets, arrangements and mono bouquets formed a true inspiration for the attending florists to use (even) more the exclusive and many-sided Anthurium cut flowers.
Whether it concerns exclusive flower compositions in a vase, mono bouquets or solo presentations, the Anthurium cut flower stays a strong product. The vase life of Anthurium cut flowers is extremely long and offers the consumer the guarantee to enjoy the flowers at home for a very long time.
Chain integration
Anthura looks back at a very successful show participation. Together with exporter Van der Kwaak Anthura has brought the product Anthurium cut flower to the attention of Dehner florists.
Informing florists about and showing at the same the many possibilities of the product caused great enthusiasm at both Dehner and Anthura.
The show participation is a nice example of successful chain integration. As a breeder Anthura goes one step further; the cooperation with the various links in the chain will also stimulate further the sales of Anthura growers.
For more information about initiatives for Anthurium cut flowers, please contact the sales manager of Anthurium cut flowers, Hans Prins, tel. + 31 10 5291919.